Buy yourself some confidence
There’s also the insurance company advert featuring Serena Williams with the strapline, ‘know you can’ and something about self belief?
And the car manufacturer, Lexus, gives us ‘confidence to perform’.
But you can’t buy confidence, it’s not something solid you have or you don’t. It’s more wobbly and wavy and incomplete than that. It washes in and washes out depending on the situation we’re in at the time. Ideally, you’d never have to consider it and just be ‘on top of your game’ – but life is undulating, as are the feelings that go with it.