Week one, challenge one:
- Identify your two or three pet subjects that you regularly deal in – preferably of a type. For example, if you’re a leader in a widget business, your pet subjects could be productivity, staff motivation and exporting.
- Then, become a ‘newsjacker’… track down a news or feature article that fits with your topics. Grab the link and share it on social media, comment with your view and say why it should matter to your audience.